Most Visible Campaign
Ski Area Management (SAM)
In 2023, Snowbasin won SAM's Most Visible Campaign award for its 'Go North' campaign. Leveraging strategic social media, digital ads, and a prominent downtown Salt Lake City billboard, the campaign reminded Ikon Pass holders of Snowbasin’s easy accessibility north of the city—positioning it as an alternative to the Wasatch Front resorts and highlighting its debut on the Ikon Pass.
In 2023, Snowbasin won SAM's Most Visible Campaign award for its 'Go North' campaign. Leveraging strategic social media, digital ads, and a prominent downtown Salt Lake City billboard, the campaign reminded Ikon Pass holders of Snowbasin’s easy accessibility north of the city—positioning it as an alternative to the Wasatch Front resorts and highlighting its debut on the Ikon Pass.
Discover
