Huntsville, UT – January 6, 2026 - Snowbasin Resort and Insta360, a global leader in action cameras and immersive content creation, announced today a new partnership for 2026, naming Insta360 the Official Action Camera of the resort. The partnership is designed to enhance how Snowbasin skiers and riders capture and share their on-mountain experiences, from first chair to final lap.
Through the collaboration, Snowbasin guests will have direct access to Insta360’s highly regarded cameras and accessories, including the Insta360 X5 and Ace Pro 2, at the Grizzly Center located in the resort’s base area. Snowbasin season pass holders will also receive a $50 snow accessory bundle for free and one year of cloud storage with the purchase of an Insta360 X5 or X4 Air camera online at Insta360.com. Discount codes will be distributed to pass holders by email by Snowbasin.
“We’re excited to offer our guests a new lens through which to experience Snowbasin,” said Davy Ratchford, General Manager at Snowbasin Resort. “from hits at our terrain parks or taking laps on our historic Olympic trails, Insta360’s cameras will help guests better capture the mountain memories they create with each visit.”
The partnership will be visible on mountain, with Insta360 branding featured throughout Orson’s Terrain Park, Utah’s only terrain park with a dedicated handle tow rope. Insta360 and Snowbasin will also collaborate on on-mountain events and user-generated content workshops, offering guests hands-on opportunities to learn, create and capture their mountain experience.
“Aligning with a resort that has such a rich Olympic history is a natural fit for us,” said Max Richter, Vice President of Marketing at Insta360. “With our Global Brand Ambassador, 3x Olympic gold medalist Shaun White, already utilizing the X5 to push the limits of what's possible on snow, we're thrilled to bring that same 8K power to the venue that hosted the 2002 Winter Games and will welcome the world again in 2034.”
Insta360 Camera Lineup
Snowbasin now offers Insta360 cameras and accessories in the Grizzly Center. They feature industry-leading FlowState Stabilization and 360° Horizon Lock for rock-solid footage on Snowbasin's most demanding terrain.
Insta360 X5
The X5 delivers ultra-sharp 8K 360° capture with the signature Invisible Selfie Stick effect, creating third-person perspectives that look like private follow-drone footage. Skiers and riders can reframe their footage after the fact, choosing any angle from a single recording. Built for alpine conditions with -4°F cold resistance.
Insta360 Ace Pro 2
Co-engineered with Leica, a prestigious manufacturer of high-end cameras and lenses, and powered by a dual AI chip, the Ace Pro 2 captures professional-grade 8K video and high-resolution stills with exceptional dynamic range. AI-powered editing automatically identifies and highlights the best moments from a day on the mountain. The rugged flip touchscreen is designed for glove-on operation.
