Snowbasin Resort and Insta360, a global leader in action cameras and immersive content creation, announced today a new partnership for 2026, naming Insta360 the Official Action Camera of the resort. The partnership is designed to enhance how Snowbasin skiers and riders capture and share their on-mountain experiences, from first chair to final lap.

Through the collaboration, Snowbasin guests will have direct access to Insta360’s highly regarded cameras and accessories, including the Insta360 X5 and Ace Pro 2, at the Grizzly Center located in the resort’s base area. Snowbasin season pass holders will also receive a $50 snow accessory bundle for free and one year of cloud storage with the purchase of an Insta360 X5 or X4 Air camera online at Insta360.com. Discount codes will be distributed to pass holders by email by Snowbasin.

“We’re excited to offer our guests a new lens through which to experience Snowbasin,” said Davy Ratchford, General Manager at Snowbasin Resort. “from hits at our terrain parks or taking laps on our historic Olympic trails, Insta360’s cameras will help guests better capture the mountain memories they create with each visit.” 

The partnership will be visible on mountain, with Insta360 branding featured throughout Orson’s Terrain Park, Utah’s only terrain park with a dedicated handle tow rope. Insta360 and Snowbasin will also collaborate on on-mountain events and user-generated content workshops, offering guests hands-on opportunities to learn, create, and capture their mountain experience.